Our Ethos

Specialists in customised apparel & accessories for sporting activities

Our Ethos

Blue Azure founder Fay Moffat spent 25 years leading quality, garment and fabric technical teams for leading retailers and sports brands across the globe. Her technical knowledge and drive to provide products designed to last is at the heart of blue azure.

Today, blue azure offers an extensive range of retail-ready products that are renowned for their high-quality fabrics, perfect fit, long lasting prints and durability in-wear.

Thanks to our long-established business relationships, our network of partner factories in Indonesia and Bangladesh enable us to offer value, accommodate small orders, ensure quick turn-around times and, most importantly, deliver consistent quality in the finished product.

Our development team are always designing new products. Check-in regularly with us to see what’s on the boil, as we are actively pushing the boundaries of functional wear.

We hope you love our products.

Our Value & Mission

Quality – by using the principle of get-it-right-first-time, we aim to produce products which exceed customer expectations.

Integrity – in everything thing we do including our team, CSR initiatives amongst our partner factories as well as the products we bring to market.

Innovation – we apply the best technology to produce products with outstanding performance.

Customisation Service – we offer an end-to-end service from design to export. Let us design a truly unique product for your brand.

Clean Ocean

The environment is very important to us, we support Clean Ocean initiatives and have successfully gained funding to create educational movies about the hazards of trash in our environment.

We also use natural fabrics or man made fabrics which can be recycled, and we offer plastic free delivery on orders to our customers.

INNOVATION

Product innovation is at the heart of our business. Our mission is to be the leaders in our field for fabric and product innovation. Our mission is to provide customised products which are fit for purpose, comfortable to wear in the climate they’ve have been designed for and durable in wash and wear.

Check out our Metanoia Fabrics for our latest innovation for a #betterworld